Al-Afifi Export Development Company (Efedco) was established as a subsidiary of Al-Afifi Group Egypt and the Emirates to enter the food and beverage manufacturing and distribution sector inside and outside Egypt with the aim of seizing the existing untapped opportunities. Al-Afifi Export Development Company (Efedco) was keen to make quality one of its top concerns according to the implementation of a sound health strategy. Therefore, it worked to carefully and accurately select its products from major international companies that attach great importance to the issue of monitoring and measuring product quality standards.